Run your crypto like you run your business.
The Signal is my free Saturday email for business owners who hold crypto and want a plan, not more noise, written the way I'd explain it to you over a coffee in Melbourne.
Free. The Signal lands every Saturday morning. Unsubscribe in one click.
From Ben Simpson, nine years investing in crypto and founder of Collective Shift in Melbourne, where our team invests its own money alongside our members.
Every Saturday
What lands in your inbox
- One idea you can use, with the process behind it, in about a five-minute read.
- How to decide in advance when you'd take profits, the part I had to learn the hard way.
- What the banks and big funds are actually doing, and what it means for your plan. Never a price call.
- The right questions for your accountant on structure, trusts and super, so you can have the right conversation about your family's side.
- One thing to write down each week, so your plan gets sharper with every issue.
Readers get first access to Collective Shift Signal, our crypto analysis platform now in beta.
Why listen to us
What members say about working with my team
"I've gone from making reactive decisions to following an actual plan."
"They don't tell you what to do - they educate and share why they do what they do."
"for the first time, I feel genuinely in control of my crypto future."
Reviews of Collective Shift membership, in members' own words. Individual experiences vary.
A taste of issue #1
Flight plan, or a collection of coins?
Most of the business owners I sit across from didn't buy crypto on a whim. They bought it because they believe in where it's going, but believing in an asset and knowing how to manage it are two different jobs, and the second one is where people get hurt.
Here's a test I like. If your crypto halved in value, would it change your retirement plans or force you to sell when prices were down? If the answer is yes, that's worth thinking through, with your adviser if you have one, before the market forces the question.
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Who writes it
I'm Ben Simpson.
I bought my first serious Bitcoin in 2018 and watched it roughly halve, and in 2021 selling some on the way up felt physically sick, but I did it because I knew what that money was for.
I started Collective Shift in Melbourne in 2020 so business owners like you don't have to work this out alone, and my team and I invest our own money alongside our members. The Signal is the email I'd want if I were starting again.
Questions
Is it really free?
Yes. The Signal costs nothing and there's no card to enter. You just give me your email.
How often will I hear from you?
The Signal comes once a week, on Saturday morning Melbourne time. Now and then Collective Shift may also send you a note about a free workshop or event, and you can unsubscribe from anything in one click.
Is this financial advice?
No. It's general information and education about how I and my team think about investing, not advice for your situation. For tax and structure, speak with your accountant.
Are you going to sell me something?
Each issue has one short line about how Collective Shift works with people, and a P.S. if you'd like to book a call with my team. Readers also hear first about Collective Shift Signal, our crypto analysis platform, which is in beta now, and if you want to know more about it, that's a conversation for the call.
I'm already a member. Do I need this?
Your analyst research stays where it is, in the member platform. The Signal is the broader thinking behind a plan, so you may like having both.
How do I unsubscribe?
There's a link at the bottom of every email. One click and you're off the list.
One clear read on crypto, every Saturday.
Your first issue arrives on Saturday morning.
Free. The Signal lands every Saturday morning. Unsubscribe in one click.
The Signal is a Collective Shift newsletter.